We use cookies to improve your experience. Privacy Policy

Work together

Different depths of help,
same starting question.

Every path here starts the same way: a clear read on what’s actually broken in the machine that turns strangers into customers, and customers into people who stay. The paths differ only in how much help you want doing the fixing.

Buying attention has gotten more than three times more expensive in a decade. The one thing you can’t buy at any price is a relationship, so it’s the one worth building. Here’s every way in, in order of depth.

The method under all of it

Five gears turn attention into a fandom, and the order isn’t a suggestion.

Attention is cheap and it doesn’t last. A relationship takes repetition and consistency. Belonging only shows up when someone starts to see themselves as part of what you’re building instead of a line on your invoice. You can’t skip a step. There’s no building belonging on a relationship you never earned, or a relationship on attention you never caught.

The five gears are those steps, in the order they have to move. When a business stalls it’s almost never all five. It’s one gear jammed, quietly stopping everything downstream. Every door below starts by finding which one.

The five gears of the Emotion Engine

  1. 1Brand Storytelling

    The story you tell.

  2. 2Content

    The content that carries it.

  3. 3Community

    The community that forms around it.

  4. 4Word of Mouth

    The word of mouth that spreads it.

  5. 5Brand Integrity

    Whether who you are, or what you sell, matches the promise.

I want to know what’s broken

You suspect something’s off but can’t name it yet. Before you spend another month producing more, posting more, opening one more channel, it’s worth knowing whether that’s progress or just motion. Here’s the question the free read is built around: has anyone ever recommended you without being asked? If the honest answer is never, the problem isn’t your marketing, and more of it won’t help. Start with the diagnosis.

01

The Mini Diagnostic

Free · 15 questions · 3 minutes

The structural read on what’s actually holding your business back, named in plain English. Result is immediate. Built for buyers who want to confirm they have the problem they think they have — or discover the one they didn’t.

Take the diagnostic
02

The Full Check-Up

$39 · 53 questions · 20–25 minutes

The deeper read. Five times the questions of the free version, a richer behavioral profile, a full written PDF report covering every dimension of your business — not just the one bottleneck. For buyers who already know they want the complete picture before deciding how to act.

See the Full Check-Up
“Otavio has clear steps for what needs to be done to help me start my own online business, and has given me great feedback on the ideas I already had. His advice is really helping me have clearer direction on where to focus my efforts and not be so all over the place with my ideas or next steps. I look forward to continuing to work with him.”
Joaquin M. · Spain

I want it fixed

You already know which gear is stuck, or you’re about to. This is the ninety days that act on it: thirty on the gear itself, thirty on the gear it was starving, thirty to consolidate and re-measure. A start date, an end date, and a number at both ends telling you whether it moved instead of a feeling that it did.

03

The 90-Day Fix

$997 · 90 days · a Full Check-Up at each end

Whichever gear your measurement named, worked in the order it has to be fixed: the playbook, the exercise blocks served one at a time, a thirty-day plan built from your own result, a written positioning read on what you have published, the referral templates and the community kit, a monthly live session, and your whole history kept so the second reading means something. If your bottleneck gear hasn’t moved in ninety days, the next ninety are free.

See the 90-Day Fix

Two ways to run it, on one page: yourself, or with me in it at the three points where an outside read changes what you do. The second is a column on the same page, not a different product.

What working this way looks like
“Otavio understood what I was trying to achieve right away and gave me specific guidance to help me out of my analysis paralysis. With a clear path broken down into short, actionable steps, we could express our brand in the best way possible on our event tour, creating a much larger relationship with our fanbase.”
Kenzo H. · Japan

Before you pick

Which door is right for me?

Most people need less than they think. If you can’t yet name what’s broken, start with the free diagnostic and let the result tell you whether it’s worth measuring properly. If you already have the measurement and you’re tired of knowing, the Fix is the ninety days that act on it. The order matters here more than on most menus: ninety days aimed at the wrong gear is exactly the failure this whole thing exists to stop.

Can I just get the diagnosis and walk away?

Yes. The Mini and the Full Check-Up are complete on their own. You get the read, the named bottleneck, and a direction, and you’re never pushed to buy the next thing. Plenty of people take the diagnosis, fix the gear themselves, and never come back. That counts as a win here.

Why isn’t this a subscription?

Because a subscription has no finish line, and the thing being sold here is a finish line. Ninety days with a start, an end, and a measurement at both ends is a promise that can be checked. A monthly charge that runs until you cancel is a promise that can’t, and it quietly moves the burden of deciding whether it worked onto you. There is a continuity option afterwards for people who want to keep running the engine, but nobody is asked to sign up for something open-ended as a first step.

What happens at day 91?

You have your two readings and you decide. Most people either take a second Fix on the next gear — the one the first one exposed — or keep the instrument and run it themselves. Neither is automatic and neither is billed silently; the ninety days end when they end. And if your bottleneck gear didn’t move, the next ninety are free, which is a separate thing from the seven-day refund window and is spelled out in full on the guarantee page.

My audience is small, or I’m just starting. Is it too early?

It’s earlier than you think, and that’s an advantage. Ten people who interact with you every day beat a thousand who scroll past, and it’s far easier to build the habits now than to retrofit them onto a big, cold audience later. Start smaller than your ego suggests. The read works the same at any size.

Is this for creators, or for businesses?

Both, and it isn’t a compromise. The five gears run the same whether you sell a course, a service, or a physical product. Only integrity changes shape, and only a little. If you have an audience and you want it to become something durable instead of something you keep renting attention for, you’re in the right place.

I’ve bought frameworks before and nothing stuck. Why is this different?

Because it doesn’t hand you generic advice. It names the one gear that’s actually jammed in your business and ignores the four that aren’t. Most frameworks fail because they tell everyone to do everything. This tells you the single thing to fix next, and it’s measurable, so you can watch it move instead of hoping it did.

What if my business is already doing well?

Doing fine and compounding are not the same thing, and the gap between them is usually one gear. A plateau you can’t quite name is a specific problem with a specific part of the engine behind it, and the measurement finds it the same way it finds anything else. If what you need after that is closer than ninety days of structured work, say so on the contact form and we’ll talk about it directly.

Isn’t this just another growth hack?

The opposite. A growth hack rents you a spike of attention that leaves as fast as it arrived, and then you’re paying for the next one. This is the layer underneath, the reason people stay, recommend you, and defend you when it counts. It compounds instead of evaporating, which is the whole point.

Not sure which depth you need?

Take the free diagnostic. It reads your five gears in three minutes and the result itself tells you how much help the fix actually needs. Most people need less than they think.

Start with the free diagnostic →

Resources

Want to understand the thinking before you spend anything? The primer is the whole framework in about thirty minutes, free.

The Ebook

Free · ~30 minute read

An abridged primer on the framework underneath the diagnostic. For buyers who want to understand how the thinking works before they engage with any of the above.

Get the ebook