The Emotion Engine · chapter nine
Working the ninety days? Print these first.
Chapter nine of the book is a workbook: eighteen exercises and three checkpoints, over twelve weeks. This is all of it on paper, laid out so you can actually write on it instead of squinting at a margin.
What you are getting
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The eighteen exercises from chapter nine, one to a page, each with the time it takes and room to write.
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The thirty, sixty and ninety-day checkpoint scorecards, laid out as tables rather than paragraphs.
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A cover sheet and a page explaining how the twelve weeks fit together.
It is the book’s chapter nine, on paper. Nothing has been added, held back, or saved for a paid version.
The book
The Emotion Engine argues that the five gears which turn an audience into a fandom can be measured, and that most businesses are working on the wrong one. Chapter nine is where the argument becomes a plan you can run.
The paperback and Kindle editions are in production. The worksheets do not wait for them.
Which gear is yours?
The workbook assumes you know which of the five gears is weakest in your business. If you do not, the Mini Diagnostic measures all five in about ten minutes and tells you which one is dragging. It is free, and it is the instrument chapter nine is built around.
Take the Mini Diagnostic→Questions
Do I need the book to use these?
They will make more sense with it, because each sheet assumes you have read the chapter it comes from. But the prompts stand on their own, and plenty of people will get value working them cold.
Is this the whole workbook?
Yes. Every exercise and every checkpoint, in the order the book runs them.
What happens to my email address?
I send you the pack. After that you hear from me occasionally, and every message has an unsubscribe link that works.