Speaking & workshops
Most brands are buying attention they can’t keep.
I spent 25 years inside companies that had all the attention in the world, watching which ones turned it into something durable and which ones spent it down. That is what I come and talk about.
Start a conversation →Tell me the date, the room and the budget you’re working with. You get a reply within 48 hours, from me.
Three ways to do it
Pick the one that fits your room.
The keynote
45–60 minutes
A main-stage talk on why audiences don’t convert into fandoms, and the five things that have to be working before they can. Built for a mixed room, and it lands whether someone runs a studio or a newsletter.
The workshop
Half day or full day
The talk, then the work. Attendees measure their own business live against the same five gears, find the one that’s stuck, and leave with the specific next move rather than a page of notes.
The team session
2–3 hours, private
Run inside one company. Everyone measures the same brand independently, then we look at where the answers disagree. That disagreement is usually the finding, and it is not something a survey will ever surface.
What the room leaves with
Not a mood. A read on their own business.
A shared vocabulary
Five gears, in the order they have to be fixed. Teams stop arguing about tactics once they can name which part is actually broken.
Their own measurement
Every attendee runs the diagnostic on their own business during the session. They leave holding a result, not a promise to try something later.
One move, not twelve
The point of measuring is to stop working on the wrong thing. Everyone leaves knowing the single gear worth their next ninety days.
Who books this
Rooms where somebody owns an audience.
- ●Conferences and industry events in games, entertainment, marketing and creator business
- ●Companies bringing marketing, community, brand and content teams into the same room
- ●Universities and programmes teaching the business side of audience and brand
- ●Retreats and masterminds whose members are past tactics and want the system underneath
Why me
Twenty-five years of watching this go right and go wrong.
I started in the 1990s translating and curating films for cable and home video, then produced DVD releases and ran PR for companies like China Video and Sony Home Video, and wrote for Electronic Gaming Monthly and Nintendo World. That was content production before the industry had a name for it.
In 2010 Blizzard Entertainment hired me and I moved to California for nearly a decade, building marketing teams and working across production, content, localization, events, partnerships and Esports for franchises like World of Warcraft, Overwatch, Diablo and Hearthstone, while supporting Activision releases including Call of Duty, Crash Bandicoot and Guitar Hero, and Bungie’s Destiny 2.
Then Seattle, for Amazon Game Studios. I led the rebranding of Twitch Prime to Prime Gaming, guided partnerships with companies like Krafton, Bandai-Namco, EA, Ubisoft, Epic Games and Roblox, collaborated internally with Amazon Prime, Twitch, Amazon Music, Luna and Alexa, and led product launches across territories including Canada, the Netherlands, the UAE, India, Japan, Luxembourg, Belgium and Brazil.
I now teach at Full Sail University in Orlando. It was during those teaching years that I developed the Emotion Engine, turning 25 years of pattern observation into something a room can actually use, at any size and in any industry.
Next step
Tell me about the room.
There is no rate card here because the number moves with the format, the travel and the size of the audience, and I would rather quote your event than a generic one. Send the details and I will come back with a straight answer, including when the answer is that I am not the right speaker for it.
Start a conversation →