Fifty-three questions. Eight scores. One gear to fix first, and it’s credited toward the 90-Day Fix if you continue.
The free Mini tells you which gear is stuck.
The Full Check-Up tells you why it’s stuck for you,
and which contradictions are costing you.
Fifty-three questions, scored against the eight dimensions of the Emotion Engine framework. The result is yours the instant you submit: archetype, scored gears, scored stages, contradictions, and what to do next. Self-serve, with no call. The PDF arrives in your inbox right after.
Were you at the live session? If you were on the invite list, yours is already covered.
Check your spotWhat the Full Check-Up is
From a fifteen-question headline
to a fifty-three-question scored read.
The Mini gives you a directional read. The Full Check-Up scores everything. Same methodology, higher resolution.
What you have now
The Mini took you to the door of the diagnosis.
- ·You took the Mini and got your archetype + stuck gear.
- ·Useful, but it raised more questions than it answered.
- ·You’re not sure how stuck the other gears are.
- ·You suspect there are contradictions between what you say and what you ship.
- ·You want to read your business through this lens yourself, in detail.
After your Full Check-Up
You have the scored read on every dimension.
- ✓Eight scored dimensions: the three stages and the five gears, each on 0–100.
- ✓Your archetype from a ten-archetype taxonomy, with the honest diagnosis underneath the aspirational name.
- ✓The contradictions the data surfaces, such as strong storytelling with weak word-of-mouth, or strong community without belonging.
- ✓Per-gear and per-stage interpretive content at your specific tier, with seven-day and thirty-day actions for each.
- ✓A bookmarkable result page + a PDF copy emailed for keeps.
A look inside the report
Not a number and a label. The whole read.
Real sections from a sample finished Check-Up: the scored dimensions, the contradictions the data surfaces, and a per-gear prescription with seven- and thirty-day moves.
A whole report
Read a full sample report, top to bottom.
This is the complete result of a sample member, exactly as it appears when you submit. Scroll inside the frame.
What it holds
- 1Your archetype, with the honest read under the name
- 2Your overall score
- 3The gear holding the engine back
- 4The contradictions your answers set off
- 5The three stages, each scored from 0 to 100
- 6The five gears, each scored from 0 to 100
- 7A prescription for every stage and gear, with a seven-day and a thirty-day move
- 8What the report does not measure, stated plainly
The lens
The Emotion Engine.
Five gears, threaded through three stages of audience progression. The same framework reads every business that runs through it, from solo creators to studios. The Full Check-Up is the highest-resolution self-serve read of yours.
The five gears of the Emotion Engine
- 1Brand Storytelling
Your promise. Every gear below inherits its fog.
- 2Content
The proof that turns a promise into belief.
- 3Community
The room that keeps talking when you step away.
- 4Word of Mouth
Recommendation is designed, or it does not happen.
- 5Brand Integrity
Trust is permission to convert. It caps the other four.
Eight scored dimensions. Ten archetypes. Seven contradiction patterns.
Proof
It works for people who aren’t me.
Otavio has clear steps for what needs to be done to help me start my own online business, and has given me great feedback on the ideas I already had. His advice is really helping me have clearer direction on where to focus my efforts and not be so all over the place with my ideas or next steps. I look forward to continuing to work with him.
Otavio understood what I was trying to achieve right away and gave me specific guidance to help me out of my analysis paralysis. With a clear path broken down into short, actionable steps, we could express our brand in the best way possible on our event tour, creating a much larger relationship with our fanbase.
I was stuck working on a pitch for my podcast series, and Otavio helped me unlock it almost immediately. I gave him a bunch of disconnected lists of wishes, dreams, data, goals, and other napkin notes, and he was able to read through all that noise and create a cohesive document that was business-savvy and 100% me.
Otavio M. Lessa · Founder · The Emotion Engine
Over a decade inside Blizzard and Amazon building the systems behind World of Warcraft, Overwatch, and the Prime Gaming rebrand. The Emotion Engine is that pattern, distilled so you can run it without a billion-dollar franchise behind you.
More about Otavio →What you receive
Inside your Full Check-Up.
No theater. Here is exactly what is in it.
- ✓
Your archetype from a ten-archetype taxonomy: the aspirational external name plus the honest internal diagnosis underneath.
- ✓
Scores on all eight dimensions: the three stages (attention, relationship, belonging) and the five gears (storytelling, content, community, word-of-mouth, integrity), each on a 0–100 scale.
- ✓
Scores are Emotion Engine framework scores: they show where your business is strong, where it is constrained, and how it changes over time. They are not rankings against other businesses.
- ✓
Per-gear and per-stage analysis at your specific tier, with seven-day and thirty-day actions for each.
- ✓
The contradictions the data surfaces: the seven patterns the methodology watches for, showing only the ones your case triggers.
- ✓
A bookmarkable result page you can return to anytime, plus a PDF copy emailed for keeps.
- ✓
Instant access. The result is yours the moment you submit, with no waiting and no analyst.
- ✓
Credited toward the 90-Day Fix. Start the Fix within thirty days, signed in with the same email, and what you paid here comes off at checkout. No code to enter.
One-time · no subscription
$39
The Emotion Engine measures and prescribes. It doesn’t run your business. What you get out of a Check-Up, a Fix or a Read depends on the work you do with it. No income, audience or revenue outcome is promised anywhere on this site. Refunds and guarantees.
Where this goes next
Got your read? Here’s where it goes.
A real guarantee, and one small ask.
Take the diagnostic and read your result. If it doesn’t tell you something specific and useful about your business that you couldn’t have worked out alone, ask for a refund inside seven days and you’ll get it. No reason required.
Read the full policy →I will ask what fell short, because that’s how this gets sharper, but the refund doesn’t depend on your answer.
Not sure this is the right depth? Compare all the ways to work together →
Questions people ask
Before you click buy.
One more thing
The scored read on your business through the Emotion Engine.
In your inbox the moment you submit.
$39 once. On screen instantly, PDF emailed, and credited toward the Fix within thirty days.