If the free Mini told you which gear is stuck — this is the deeper read on why
The free Mini tells you which gear is stuck.
The Full Check-Up tells you why it’s stuck for you,
and which contradictions are quietly costing you.
Fifty-three questions, scored against the eight dimensions of the Emotion Engine framework. The result is yours the instant you submit — archetype, scored gears, scored stages, contradictions, and what to do next. Self-serve. No call. The PDF lands in your inbox right after.
Were you at the live session? If you were on the invite list, yours is already covered.
Check your spotWhat the Full Check-Up is
From a fifteen-question headline —
to a fifty-three-question scored read.
The Mini gives you a directional read. The Full Check-Up scores everything. Same methodology, higher resolution.
What you have now
The Mini took you to the door of the diagnosis.
- ·You took the Mini and got your archetype + stuck gear.
- ·Useful, but it raised more questions than it answered.
- ·You’re not sure how stuck the other gears are.
- ·You suspect there are contradictions between what you say and what you ship.
- ·You want to read your business through this lens — yourself, in detail.
After your Full Check-Up
You have the scored read on every dimension.
- ✓Eight scored dimensions — the three stages and the five gears, each on 0–100.
- ✓Your archetype from a ten-archetype taxonomy, with the honest diagnosis underneath the aspirational name.
- ✓The contradictions the data surfaces — strong storytelling with weak word-of-mouth, strong community without belonging, and the rest.
- ✓Per-gear and per-stage interpretive content at your specific tier, with seven-day and thirty-day actions for each.
- ✓A bookmarkable result page + a PDF copy emailed for keeps.
A look inside the report
Not a number and a label. The whole read.
Real sections from a sample finished Check-Up: the scored dimensions, the contradictions the data surfaces, and a per-gear prescription with seven- and thirty-day moves.
The lens
The Emotion Engine.
Five gears, threaded through three stages of audience progression. The same framework reads every business that runs through it — from solo creators to studios. The Full Check-Up is the highest-resolution self-serve read of yours.
The five gears of the Emotion Engine
- 1Brand Storytelling
The story you tell.
- 2Content
The content that carries it.
- 3Community
The community that forms around it.
- 4Word of Mouth
The word of mouth that spreads it.
- 5Brand Integrity
Whether who you are, or what you sell, matches the promise.
Eight scored dimensions. Ten archetypes. Seven contradiction patterns.
Proof
It works for people who aren’t me.
Otavio has clear steps for what needs to be done to help me start my own online business, and has given me great feedback on the ideas I already had. His advice is really helping me have clearer direction on where to focus my efforts and not be so all over the place with my ideas or next steps. I look forward to continuing to work with him.
Otavio understood what I was trying to achieve right away and gave me specific guidance to help me out of my analysis paralysis. With a clear path broken down into short, actionable steps, we could express our brand in the best way possible on our event tour, creating a much larger relationship with our fanbase.
I was stuck working on a pitch for my podcast series, and Otavio helped me unlock it almost immediately. I gave him a bunch of disconnected lists of wishes, dreams, data, goals, and other napkin notes, and he was able to read through all that noise and create a cohesive document that was business-savvy and 100% me.
Otavio M. Lessa · Founder · The Emotion Engine
Over a decade inside Blizzard and Amazon building the systems behind World of Warcraft, Overwatch, and the Prime Gaming rebrand. The Emotion Engine is that pattern, distilled so you can run it without a billion-dollar franchise behind you.
More about Otavio →What you receive
Inside your Full Check-Up.
No theater. Just what’s actually in it.
- ✓
Your archetype from a ten-archetype taxonomy — the aspirational external name plus the honest internal diagnosis underneath.
- ✓
Scores on all eight dimensions: the three stages (attention, relationship, belonging) and the five gears (storytelling, content, community, word-of-mouth, integrity), each on a 0–100 scale.
- ✓
Per-gear and per-stage analysis at your specific tier, with seven-day and thirty-day actions for each.
- ✓
The contradictions the data surfaces — the seven patterns the methodology watches for, only the ones triggered by your case.
- ✓
A bookmarkable result page you can return to anytime, plus a PDF copy emailed for keeps.
- ✓
Instant access — the result is yours the moment you submit. No waiting, no analyst.
One-time · no subscription
$39
Where this goes next
Got your read? Here’s where it goes.
A real guarantee, with a small honesty check.
Take the diagnostic and read your result within seven days. If it doesn’t tell you something specific and useful about your business that you couldn’t have figured out alone, email me with a short note on what fell short — full refund.
The note keeps the guarantee honest, not difficult.
Not sure this is the right depth? Compare all the ways to work together →
Questions people ask
Before you click buy.
One more thing
The scored read on your business through the Emotion Engine.
In your inbox the moment you submit.
$39 · one-time · instant access · PDF emailed for keeps.